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Cali Poke

UK Launch Operations & Market Adaptation

Founded in California and expanded through the UAE, Cali Poke is known for its bold, chef-led poke bowls with a West Coast twist. The brand brings a distinctive approach to the fast-casual scene, pairing fresh ingredients with globally inspired dressings and vibrant presentation. Its arrival in the UK marks the next phase of international growth.

Introducing a proven concept to a new market

The Challenge

Cali Poke had achieved strong success in the UAE, building a loyal following through delivery and casual dining. Expanding to the UK required adapting that model to new systems, supply chains and customer expectations — all without losing the freshness and visual appeal the brand was known for.

The challenge was operational: setting up a UK kitchen from scratch, finding suppliers to match global standards, and launching with a newly trained local team. The brand also needed to stand out in a market where poke was already popular, but often inconsistent in quality.

Operational rollout and launch support

The Solution

Collin was appointed to lead UK operations, working directly with the founders to bring Cali Poke to market. He managed kitchen setup at the brand’s first UK site, a Deliveroo Editions unit in Bermondsey, and developed all the food prep and service systems needed to run efficiently.

He also sourced and onboarded local suppliers, aligning them with the brand’s quality benchmarks. To ensure consistency, Collin trained the kitchen team on production methods, ingredient handling and service flow. His role extended to quality control and troubleshooting throughout launch — providing the hands-on expertise required to hit the ground running.

A smooth entry into the UK market

The Result

Thanks to Collin’s groundwork, Cali Poke opened with minimal disruption and strong early performance. Orders were fulfilled consistently, and early customer feedback praised the freshness and flavour of the product. The brand quickly earned high ratings on delivery platforms, and operations scaled up confidently within the first weeks.

The successful UK debut laid the foundation for further expansion. With a replicable model in place and a trained team on the ground, Cali Poke is now well-positioned to grow its presence across London and beyond.

UK Sites Launched

3

Staff Trained for Launch

10+

Average Customer Rating

4.6/5

View more Case Studies

Create with Chef Collin Brown

We partner with people who want to do things differently — whether that’s launching a bold new concept, refining an existing brand, or building systems that scale with flavour and integrity. If you're working on something ambitious and think Collin could help shape it, we’d love to hear from you.

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